It offends advertisers. To be honest I would be really interested in seeing if anyone has actually studied if any of this shit even does anything. Like it seems like complete nonsense that seeing a coca cola ad next to a post about theft would make someone less likely to buy coke in the future but we are currently ruining society based on this premise.
I don’t know if anyone has studied it, but I know why it exists
It’s to sell higher quality ad slots. When a company goes to buy ads through AdSense, they get a ton of customization options. This one would be something like “avoid mentions of criminality”. And a lot of companies just check that, because why not?
Companies do actually care about appearing next to NSFW stuff, because it “taints their image”
How much does it actually affect sales? Who knows, marketing has kind of lost the plot, and Google has been caught rampantly lying about conversion metrics and the ad slots themselves in all kinds of ways, so I don’t think the data to answer that question actually exists
I know why it happens, I just refuse to believe that these ad spaces are actually higher quality by any meaningful metric, especially considering how much they are ruining society.
I agree with that, I think marketing as a whole is largely a way to hack human behavior, and because it’s so insanely profitable it’s such a soft science it’s basically witchcraft
Hard agree here. The internet was better before every single aspect of it got monetized. It was cool when ads were just banner ads on websites sometimes with silly gifs.
It offends advertisers. To be honest I would be really interested in seeing if anyone has actually studied if any of this shit even does anything. Like it seems like complete nonsense that seeing a coca cola ad next to a post about theft would make someone less likely to buy coke in the future but we are currently ruining society based on this premise.
I don’t know if anyone has studied it, but I know why it exists
It’s to sell higher quality ad slots. When a company goes to buy ads through AdSense, they get a ton of customization options. This one would be something like “avoid mentions of criminality”. And a lot of companies just check that, because why not?
Companies do actually care about appearing next to NSFW stuff, because it “taints their image”
How much does it actually affect sales? Who knows, marketing has kind of lost the plot, and Google has been caught rampantly lying about conversion metrics and the ad slots themselves in all kinds of ways, so I don’t think the data to answer that question actually exists
I know why it happens, I just refuse to believe that these ad spaces are actually higher quality by any meaningful metric, especially considering how much they are ruining society.
I agree with that, I think marketing as a whole is largely a way to hack human behavior, and because it’s so insanely profitable it’s such a soft science it’s basically witchcraft
I do get tired of every piece of every thing we produce in any fashion being something to monetize somehow for ad revenue.
Hard agree here. The internet was better before every single aspect of it got monetized. It was cool when ads were just banner ads on websites sometimes with silly gifs.