I don’t think that it’s as common today, and it’s definitely not common in the open-source-oriented software world that I tend to inhabit, but I do remember seeing the phrase “proprietary technology” used in a positive sense on various products in the past. Maybe 1990s or so. The idea is, I suppose, that if the technology is proprietary, this is the only product where you can get it, and the implication is that it’s better.
I don’t think that it’s as common today, and it’s definitely not common in the open-source-oriented software world that I tend to inhabit, but I do remember seeing the phrase “proprietary technology” used in a positive sense on various products in the past. Maybe 1990s or so. The idea is, I suppose, that if the technology is proprietary, this is the only product where you can get it, and the implication is that it’s better.
i still see it depressingly often, and people just eat that shit up
the public has been taught that “proprietary” means “super special secret sauce developed by us at great expense to be THE BEST”