Stupendium’s The Data Stream is more applicable every day.

Name, age, qualifications

Race, faith, career aspirations

Political leaning, daily commute

Marital status, favourite fruit

Family, browser, medical history

Hobbies, interests, brand affinity

Fashion, style, your occupation

Gender identity, orientation

Lifestyle choices, dietary needs

The marketing contact you choose to receive

Posts, likes, employers, friends

Social bias, exploitable trends

Tastes, culture, phone of choice

Facial structure, the tone of your voice

If it’s inside your head, we know

You can’t escape the ebb and flow