Google was founded to sell your private data for money to pay for services you want. It’s just taken them 15 years to become big enough that their stock holders demand more money than a couple of 5 second ads per video.

They’ll squeeze a couple more bucks out of ads, then they’ll squeeze a couple more out of premium, but not enough people will go past that. They can’t keep pulling profit out of thin air for wall streets demand for perpetual increase.

Sooner or later some of the following will have to happen:

Mandatory login to watch

Users/Content providers pay a premium for quality

Content providers pay for storage

New or low rated content providers pay for hosting until they reach minimum subscribers.

Premium gets unskippable 5 second ads.

No embedding off site.