Here’s what Apple really means when it says “shot on iPhone”::Behind-the-scenes video of Apple’s recent “Scary Fast” event reveals how it was filmed using an iPhone 15 Pro Max — alongside professional recording equipment and studio lighting.
I thought this was always implied. They’re always going to set it up for optimal settings, and that’s going to include all of the professional lighting and a (probably commercial) director.
They’re never going to show off what it looks like recording in terrible conditions because that won’t sell. They’re not technically lying either, because it is shot on the iPhone, just replacing the traditional cinema camera with an iPhone, which is actually a legitimate use case.
I use my iPhone for filming motorsports and it works out great. It’s not cinema camera worthy, but it looks pretty good.
My takeaway is that skills in lighting and cinematography go a long way, so long as the camera is of a certain minimum quality. That was my experience with 35mm still cameras. I didn’t have the top of the line lenses and body but with good lighting and composition and subject, I got some decent photos at least.
100% this
A good photographer/cinematographer with subpar equipment is going to beat an amateur with all the gear. Limitations bring the best creativity. I love my 50mm prime for that same reason, you have to adapt to what you have, and the art comes out better for it.
I mean, of course. By the same token, if I brought a $100,000 red setup into my basement without lighting, composition, stabilizers, makeup, etc etc etc it would also look like shit.
I think the point here is that a cell phone camera from 2007 would not be able to do any of this even with all the great kit, but here, something very pro was created without $$$ spent on a body, a back, or lenses.
Would those things be even better? Sure! But what crazy times we live in that dropping in a cell phone into a film set can produce production grade output. Is it a bit of theater? Sure, but it very clearly demonstrates why no one buys digital cameras anymore and increasingly don’t buy DV cameras either.
but saying “shot on an iPhone” and not giving the context of the expensive equipment they are using is misleading marketing.
If you’re upset that the average consumer won’t be able to shoot something of that quality with their iPhone, you’ve got to fix your expectations. The average consumer won’t even have the editing skills to pull that off, let alone any of the other myriad of tools required to turn recorded footage into a high quality production. As long as they only used iPhones, I don’t think it’s misleading at all to say it’s shot on an iPhone.
A master at their craft doesn’t need the best equipment to do their job well. Similarly, the average person won’t magically be able to produce outstanding results just because you give them an expensive camera. If anything, the fact that the event was shot on an iPhone is Apple taking aim at content creators and marketing the iPhone to them as an alternative to expensive camera equipment.
no. I just think they should put “shot on an iPhone + 100000$ worth of professional equipment”. Otherwise, it’s misleading.
Removed by mod
I’ve been skipping verge links for years at this point. They’re petty, weird journalists with pretty site design that last I checked was going off the deep end too.
