F.U.D. Fear, Uncertainty, Doubt. A favorite tactic of IBM, then Microsoft, now Toyota. If you can’t compete, announce an upcoming “breakthrough” so customers will delay purchases from competitors
Truth, these type of announcements are meant to instill a sense if something better is coming if we just wait. It’s a honest strategy if there is truly something in the works but right now a lot of misinformation is just making it an bad strategy to use.
F.U.D. Fear, Uncertainty, Doubt. A favorite tactic of IBM, then Microsoft, now Toyota. If you can’t compete, announce an upcoming “breakthrough” so customers will delay purchases from competitors
Truth, these type of announcements are meant to instill a sense if something better is coming if we just wait. It’s a honest strategy if there is truly something in the works but right now a lot of misinformation is just making it an bad strategy to use.