Top Apple analyst says MacBook demand has fallen ‘significantly’::A top Apple analyst said Wednesday that shipments for MacBook computers will decline around 30% year over year.
Top Apple analyst says MacBook demand has fallen ‘significantly’::A top Apple analyst said Wednesday that shipments for MacBook computers will decline around 30% year over year.
Why is everyone making this a price thing? The way I see it, this is because Apple Silicon is so damn good. I replaced an Intel MacBook Pro with an M2 Air and I’m not going to need another machine until this thing stops working. People shouldn’t need to buy new laptops every couple of years. This is a win in my eyes.
Plus everyone bought new tech during the pandemic, and now it’s over people are going outside and touching grass again so they don’t need the latest tech just 2.5 years later.
Plus the M2 MBP is barely an upgrade over the M1.
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Saying that the market has reached a saturation point for Apple Silicon Macbooks is kinda silly. Apple Silicon is good, but it isn’t some miracle tech that defies market dynamics. The only area that Apple Silicon really excels at compared to the competition is battery life, but there’s a lot of other laptops that already beat it in terms of CPU and GPU performance.
There’s still room for Apple to grow, especially since they’re focusing on gaming now. The fact that Mac demand is falling in light of this indicates that there’s more at play than just everyone being content with their current Macs. Even if that was the case, why wouldn’t something so good be attracting new customers? Apple’s userbase is still a tiny fraction compared to Windows. If Apple Silicon is so good, why aren’t people flocking over in droves, especially since Windows literally has no answer to Apple Silicon?
Price is a huge motivating factor, especially since the economy’s going to shit.
I just plug my laptop in most of the time so I don’t need to spend 2k+ for “apple silicon”. If I need mobile computing I have an android phone for that.
The amount of things a mobile phone can do is amazing, unless you are a developer who is away from a power outlet the use cases are dwindling by the day.
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Power efficiency is battery life. Battery tech hasn’t changed that much. And literally any laptop with a decent GPU these days can transcode 4k video without breaking a sweat. This is not new.
Yes, something has changed. The economy. People may have been able to afford $3-4k laptops a few years ago, but not now that food, gas, cost of basic goods has gone way up. The pricing may not have changed, but they’re now priced outside of what most people would be willing to pay when they have to spend so much on more important things.
I just don’t believe that a majority of the Apple community will stop upgrading if they see a more powerful M3. There’s still a lot of situations where the existing Apple Silicon line falls short, particularly in gaming and 3D graphics. Those who can afford it will upgrade. We’ve seen Apple users upgrade for less if you look at how many people used to clamor for the latest iPhone.
Apple Silicon isn’t the end all, be all of laptop technologies that’s going to make people satisfied forever. That’s not how the tech market works, especially not for Apple users. The only thing that’s different is the economy.
I see the ARM Apple machines as less valuable than the Intel ones.
Macbooks from circa 2007 to recently were PC-compatible machines, you could run Windows or a standard version of Linux on them. They were often well-built, and since Apple kept to a fairly limited subset of hardware it was easy to support them.
The M1 and M2 machines cannot run Windows and are pretty incompetent at running Linux, so if your hobby or job requires either of those platforms Apple no longer offers that value to customers.
I’m running Windows ARM just fine with parallels on my M1 MBP. Haven’t had any issues, even weird legacy software that needs serial drivers works fine. MS did a great job with the ARM version of Windows.
I mean, sure, although I think the people who need to do that are a pretty small niche. But you could also just run Parallels and call it a day.
I replaced my surface pronwith a surface pro 9. So went from February 2013 to Nov 2022. Worked well for me sll that time.
Surface pro 9 won’t get replaced until the 30s
Just don’t buy cheap shit
For a lot of people that’s easier said than done, shits expensive yo
That said, I had bought a Sony Vaio in 2012 that just crapped out last year, and I replaced it with an upper end Lenovo Thinkpad that’ll hopefully get similar mileage. Same with phones, I bought a OnePlus 8 Pro in 2020 that is still humming along seamlessly. Before that, I had a Nexus that I had had forever (and kept working thanks to CyanogenMod/LineageOS).
There’s a huge benefit in buying high quality stuff in that they usually tend to last a lot longer than middle of the road/low end. Then again, I’m extremely thankful that I’ve worked my way into a financial position to do so. But alas, it’s Vimes Boots Theory at work.
Save up longer to buy a higher quality device or be prepared to replace the device more often
My surface pro 4 is still awesome and does everything I expect it to be able to do.
I only replaced my original pro because of the battery life. Now I use it in my basement for my 3d printers
Right on! :)
I remember buying a surface pro 2 when it came out. Battery crapped after 2 years of light use. Hinges failed on keyboard. All around very cheaply built. I heard they got better after that but I never bothered going back to the surface lineup. It was a really disappointing product compared to it’s apple counterparts.
I had never experienced that. My pro 1 is still working but the battery life after a decade is less than an hour.
Apple has had a slew of problem models like butterfly keyboards and other crapple issues. But of you enjoy them more power to you.
I’m not following — what’s the cheap shit you’re referring to here?
It’s cool that you were able to keep your Surface for so long though. I wish more people would hang onto their tech until it actually needs replacing.
Cheap laptops. When you buy a quality / smilingly priced windows laptop they can last as long as a Mac book
Ah, gotcha. Yeah, I often find myself pushing friends and family to spend a little bit more on laptops (regardless of brand) because I know they could keep them for longer if they did. I always remind them that it’s cheaper to buy a good laptop once than it is to buy three shitty ones.
Yup. Buy a $500 windows laptop and kf course it would end up failing before a $2000 Mac book
My personal Mac laptop lost connection from video card to board. It is a well known issue in older models.
That was the last Mac I bought. I didn’t see a reason to drop $3k when I could get something as good for half the price.
But I risked if Linux would run on hardware…
Okay? I don’t get what that has to do with what I said though. I’d love to see the half-the-price-but-just-as-good options today though, I’m not aware of any.
Right? Thats what “falling demand” should be attributed to. It’s a computer which will last years because of how capable it is. I’m not sure expecting people to upgrade computers year over year is the right metric for how well a product lineup is doing.
Apple Silicon chips are game changers, the rate of adoption is going to different compared to phones or a different product category however.
Or until Apple decides that, for some reason, your M2 can’t run their newest operating system and eventually apps don’t support your operating system anymore.
So like 7-10 years?
This is going to blow your mind, but your computer doesn’t explode when it stops getting updates. You can keep using it as long as the tools you use don’t specifically require a new OS. I know, it’s crazy, but it’s true.
This is going to blow your mind but from a security perspective this is the dumbest thing you can do
Older Macs often get extra security updates even after they stop getting new OS updates. But if you’re the type of person to use a decade-old machine, I suspect that security isn’t your top concern.
Also, you can pretty easily get new versions of MacOS running on unsupported hardware, so it’s a non-issue no matter how you look at it.
That’s great but the initial statement was very ignorant
Not really, but you’re welcome to your opinion I guess.
That was true for windows machines until Win 11 started forcing the TPM requirement
But you already can’t install MS 365 on Big Sur.
And? Not everyone uses MS 365.
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Well the surface pro 2013 launched with windows 8 amd you camnupgrade for free to windows 10 that ends support in 2025. So that is 12 years of support. You cam modify the windows 11 installer to install on a surface pro also
You can technically install MacOS on old, unsupported Macs too. I’ve never done it personally but I know people who’ve been running the latest software on long-unsupported hardware with no issues for years.
My MacBook Pro is 10 next year. It still does MacBook stuff last time I checked.
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Apple has done this multiple times. Power oc to Intel, 32 bit Intel support to 64bit Intel support to arm. They actually don’t care and just know their loyal base will buy up new hardware ro deal woth the changes
I’m confused. Are you upset that they’re switching to better chip architectures as they become available? Because you can still run Intel Mac apps with Rosetta and some of them actually run better now than they did on Intel hardware.
You’re complaining about something that’s just a byproduct of technological progress.
You mean in 5-7 years when those devices are completely outdated?
It could be that.
My first thought is that it might be the post-lockdown tech demand crash hitting Apple later than it hit the rest of the industry. If I remember right Apple was holding on fairly well when the market first started to crash as society shifted into a “post-Covid” mentality, relative to their competition.
Could be that for whatever reason the drop in demand for Apple was just delayed by about a year.
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My 5 year old 2015 model macbook pro still works the same as the day I bought it. I have zero need for upgrading to a newer model.
Same with my 2012 one! However I am a video editor, so the M1 Max is my current system. Not sure my 2012 mbp could handle 4k video unfortunately! 😂