Netflix to open branded retail stores for some reason::Netflix has decided to open a number of brick-and-mortar locations to sell items based on hit shows, offer dining and provide live events. There’s also going to be an obstacle course based on ‘Squid Game.’
There’s also going to be an obstacle course based on ‘Squid Game.’
They could not have missed the point harder if they’d tried.
This literally reads like something out of Black Mirror.
I mean… if I got a waffle cracker thing and a needle for dessert, I’d be a happy camper.
I cannot imagine a customer base that’s so ecstatic with Netflix’s service that they’re willing to give the company even more money by buying overpriced ultra-processed meals and branded coffee cups. Why people continue to sell their souls and open their wallets to these companies is beyond me.
Never met consumer whores? Not that I can talk, smack a pokemon on just about anything and I want to buy it.
That said, I don’t think Netflix has that cachet. Maybe they’ll have a section where you can vote on what show gets abruptly cancelled next!
I’m not sure that makes you a whore… more of a slut…
And there’s nothing wrong with being a Pokeslut. When a hunky Pokemon trainer throws their balls my way, I’m always up for a little Squirtle in my Caterpie.
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Have to place them strategically. There’s a stranger things store in Vegas, so it’s a tourist activity
During the holidays I saw lots of teenagers (and a couple adults) with stranger things, casa de papel, squid games and Wednesday merch.
Sell their souls? 😂 you live in a completely different world than most people. hsrdly anyone views it that way, they view it as paying $18/month or whatever it is now
“Netflix to open branded retail stores for some reason”
“…to open a number of brick-and-mortar locations to sell items based on hit shows, offer dining and provide live events.”
There you go. But if you want to go deeper it’s to try and make more money for investors. Yay publicly traded companies!
To be fair I would rather see them try to make money for investors this way than by cutting costs on labor and the other shady things companies do to make money. This is at least some kind of “innovation” for lack of a better term. Maybe it might be cool
The phrase “for some reason” is used here to mean “I think it’s a dumb idea”
Nail in the coffin, RIP Netflix
offer dining
Reminds me of the joke: “dinner theater is a great way to ensure that both are mediocre.”
Edit: pronounced “DIN-nuh THE-uh-tuh” in your best mid-Atlantic accent.
They basically want more data points on people to sell to advertisers.
It’s big tech. That’s how big tech works.
It’s Hard Rock Cafe for Netflix shows. But I can’t imagine going to one. We’ll see.
You’re so cynical. They obviously want to spread joy among their customers. That and launder money.
They took this advice / business idea from Matpat
That’s dangerous
That’s just a theory
This is the same thing as the HBO store in NYC. It can work well if the location is right and touristy enough.
I didn’t realize Planet Hollywood barely still existed.
Very interesting.
If they spend money on this, how will they afford to acquire beloved series to cancel after two seasons?
They’ll cancel after the first season.
Makes sense. They have multiple franchises and they can either sell in Walmart and water down the franchise or make an exclusive store where they control the experience and increase the value of the products. Disney also has stores like that. As for the Squid Game experience it’s the local equivalent to Disney parks. Di’s I mention it looks like they’re copying Disney?
No.
I went to the Stranger Things popup in Vegas. Not gonna lie, I had a good time. It was like an amusement park exhibit with the classic gift shop at the end, but the prices didn’t seem inflated. If I was interested in buying merch, I’d rather go to to one of these than just order it online. I’m not saying it will be successful, but I don’t hate them for trying it.
And, yes, they did sell DVD boxed sets.
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This would have made sense back in the early 2000’s when malls were still a relatively big thing.
