Samsung has released a new video in support of Google’s #GetTheMessage campaign which calls for Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol pitched as a successor to SMS that adopts many of the features found in modern messaging apps… like Apple’s own iMessage.
That was my understanding. I was told one of the reason for growth in apps like Whatsapp outside the US was that data was cheaper than texting (probably just per message cost).