Samsung has released a new video in support of Google’s #GetTheMessage campaign which calls for Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol pitched as a successor to SMS that adopts many of the features found in modern messaging apps… like Apple’s own iMessage.
It’s hard to get phone service without unlimited SMS in the USA. Using it is still worse than most alternatives so I do find it weird that people aren’t adopting chat apps more eagerly.
Right, nearly all US carrier and MVNO plans have offered unlimited SMS and MMS for years now. It’s free, it’s built-in, and it’s easy. For most, it doesn’t matter if chat apps are better, so it’s been very difficult to convince people you chat with to switch to a different app.