We are contacting you regarding a past Prime Video purchase(s). The below content is no longer playable on Prime Video.
In an effort to compensate you for the inconvenience, we have applied a £5.99 Amazon Gift Card to your account. The Gift Card amount is equal to the amount you paid for the Prime Video purchase(s). To apologize for the inconvenience, we’ve also added an Amazon Gift Certificate of £5 to your account. Your Gift Card balance will be automatically applied to your next eligible order. You can view your balance and usage history in Your Account here:
I think people already understand this, they just don’t care as long as their devices play the media they want to consume.
The only people I see that care about this issue strongly are people who fully understand how this works and prefer archival-friendly formats such as physical media or DRM-free downloads.
That Amazon refunded nearly 2x the purchase price for the inconvenience seems more than fair, imho. I looked it up, and it covers a purchase of a Blu-Ray of the same movie on Amazon, so you’d have a path to complete resolution here.
I hate plenty of Amazon’s practices, but I really don’t see any level of controversy here.