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Thing is they’ll then just miss those games or be accused of abusing its market position to be anticompetitive, but I think in general these publishers are getting that we don’t want stupid launchers/extra logins. It happened with 2k and it’s good it’s happening with Sony. Honestly I check before I buy any game if the store mentions a third party account now because that’s so annoying. Especially origin- they are awful and their business is awful.
I truly hate this age of video where everything is either in incredibly long form with unnecessary cruft that can be pared down to a page or so of real information, or the video is so pointlessly short it’s devoid of real value and context. Sadly people just don’t want to read anymore