The conspiracy theorists fall for the same falacy that they accuse the media and cops of doing: That it’s only interesting because the victim was a CEO.
If this has been any other shooting, they wouldn’t be theorizing about the “message” or reasoning in his manifest. Every fucking murderer has a message or believes in a reason to do what they do.
Until the proven killer has confessed and stated an actual message, the whole thing is entirely made up by people who want to align the story to their own interest.
At Subway the customer picks the stuff that goes into the sandwich.
It’s basically build your own food, except it’s someone else’s fingers in your food.