For me a lot of it depends on the perspective.
- For an FPS, I think non-inverted feels more comfortable. I generally just want the view window to move in the indicated direction, but I understand people that like it inverted.
- If it’s third person, I actually prefer completely inverted (including horizontal). Especially with something like Dark Souls where one stick controls the player and the other stick controls the camera. It’s more clear that the camera is an external entity and I’m controlling the angle, not the view window. It feels unpleasant and unnatural to me to push left and then also have the camera bend to the left.
- If it’s a rail shooter like Panzer Dragoon or something, we’re back to non-inverted. I’m controlling the absolute position of a targeting reticle and I just want it to move to where I want it to move.
I feel like this is possibly one of those things where Dune was responsible for a lot of the things you’re seeing in it that you might call derivative. Dune was written in 1965 and while I don’t mean to imply that Frank Herbert’s work was wholly original and that he didn’t take great influence from a number of things himself, it was also highly influential at the time and provided a lot of themes and tropes that would be taken up by sci-fi in the coming decades as well.
Hasn’t it been said that Star Wars was admittedly pretty influenced by Dune? Lemme see if I can source that …
EDIT: Yes, apparently Herbert himself even noticed and directly complained about it, https://nerdist.com/article/everything-star-wars-borrowed-from-dune/
To be clear, I don’t think this is a bad thing. I don’t think Lucas was wrong to wear his influence on his sleeve and I don’t think Herbert was wrong to take some offense at it. This is just art, this is how things work. Was it too much? I think it’s debatable. Whatever. I’m too old to be arguing about Star Wars on internet forums at this point.