Idk… It’s not a good product. I don’t think they were ever going to gain market share outside their “traditional” market.

If they wanted to address that market, they should have created a new quality product and target that instead of messing with their established base.

I’m not saying this because I agree with what has happened, but just speaking objectively given the fact that a lot of the macro beer mkt is a bunch of backwards ass morons.

No, it’s like Dunkin’ CEO saying that donuts are bad for you… Much worse than personally not liking them