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Joined 2 years ago
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Cake day: June 20th, 2023

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  • Google has been kicking the can on ending third party cookie support for years. Chrome has such a large market share that whatever they decide to do has a huge impact on the ability to monetize content with ads.

    There’s no clear direct replacement for identifying users for ad targeting outside of 3pty cookies. Lots of competing ‘privacy preserving frameworks’ but they all need buy in from many players at scale to be effective.















  • I’ve seen a couple mentions of YouTube in this thread. Not sure if this is source inspiration of your meme, but in case…

    The Roku TV YT app has been heavily enshitified in the last 6-8 months. Keep in mind, ads on this format (CTV) typically run $12-35 per 1,000 views.

    They are bit rate throttling content and it most commonly occurs on content one year or older. YT has a dismissible call to action to upgrade to premium to remove this experience.

    When you pause, the app shows a display ad sidebar to the paused video.

    When the TV goes into initial sleep mode after a longer pause the YT app will lose the current video and land you back on the home page.

    My experience is with using the YT app on Roku TV unauthenticated.