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“a novel ingredient composed of a linseed industry by-product, fibre and rapeseed [canola] oil”
Having seen the heartbreaking destruction (as well as illegal logging) of ancient rainforest in Malaysia to make way for palm oil plantations, this can only be a good thing.
If it isn’t cheaper than palm oil, it won’t replace it. The reason palm oil is used is because it’s cheap, not because of any inherent properties.
Palm oil is popular because it’s cheap. That’s why it substituted all other fats in most products. Is this cheaper? If not, it has no chance to replace palm oil.
