The group, Global Alliance for Responsible Media, also known as GARM, is a voluntary ad-industry initiative run by the World Federation of Advertisers that aims to help brands avoid having their advertisements appear alongside illegal or harmful content. GARM confirmed it is still planning to defend itself in court.

The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet.

  • reddig33@lemmy.world
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    4 months ago

    Meh. They disbanded because it wasn’t worth the trouble. Their members are still unlikely to advertise on X.

    • WoahWoah@lemmy.world
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      4 months ago

      Exactly this. It makes no material difference, and it’s more cost effective to dissolve the org and refashion than play biggest dick with a roid-raging billionaire on ketamine.

    • monkeyslikebananas2@lemmy.world
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      4 months ago

      And the suit makes it even more unlikely for Twitter to get new advertisers. Why risk advertising on a platform where if you leave you will get sued?

  • partial_accumen@lemmy.world
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    4 months ago

    The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet.

    Does it? Zero advertising dollars will be coming to x because of this, and its poisoning-the-well to any other companies that would even consider starting advertising with x for fear of retribution.

    • Psychodelic@lemmy.world
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      4 months ago

      I mean, it’d be equally crazy, if not more, to think businesses that intend to advertise there indefinitely would pass up on the opportunity to market to millions of (mostly) morons

      • Burn_The_Right@lemmy.world
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        4 months ago

        No idea. Last I checked it was a letter of the alphabet. Microsoft used the letter as part of a name for a game console, but they weren’t stupid enough to try to use a single letter for an entire name. Only a complete fucking moron would try to force some dumb shit like that onto the public.

        Maybe they are referring to the social media company Muskrat bought and is driving into the ground by making it a haven for fascists. But that company was called Twitter.

  • rc__buggy@sh.itjust.works
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    4 months ago

    meanwhile next month, “The new group World Alliance for Responsible Media, also known as WARM, is a voluntary ad-industry initiative…”

    • MataVatnik@lemmy.world
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      4 months ago

      I wouldn’t be surprised. Transfer the funds, dissolve the entity, so they don’t need to waste money fighting frivolous lawsuits and open up under a different entity.

      • Etterra@lemmy.world
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        4 months ago

        Half of white Musky is moving to Texas is it the lawyers will let anybody with enough money do whatever the hell they want. I don’t think they have an anti-slap law at the state level either.

        • madasi@lemmy.dbzer0.com
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          4 months ago

          You would be looking for the Texas Citizens Participation Act. That’s Texas’ Anti-SLAPP law. No idea how it holds up in comparison to other states’ though.

            • Zenjal@lemmy.world
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              4 months ago

              Yarp, that’s what’s happenin to Coffezilla right now. Logan Paul is suin him for comments made in 2 videos an a tweet being critical of his refund plan for cryptozoo, or lack there of, and specifically did it in fed court to dodge the SLAPP it seems

  • Red_October@lemmy.world
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    4 months ago

    GARM used to warn advertisers when their ads were being displayed next to objectionable material. With the warning system gone, Advertisers should now revert to a fail-safe state and stop using Xitter entirely.

    Meanwhile, anyone still using Xitter should absolutely get in the habit of taking screenshots of ads next to heinous nazi bullshit, and then calling out the companies on why they support that kind of thing.

    • KillingTimeItself@lemmy.dbzer0.com
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      4 months ago

      i wouldnt use twitter, BUT I CANT FUCKING READ ANYTHING ON IT WITHOUT AN ACCOUNT.

      I WANT TO WATCH DON TRUMP JR SAY TIM WALZ DRINKS HORSE CUM FROM THE FIRST PERSON FOR FUCKS SAKE JUST LET ME READ THE DOGSHIT ON YOUR HORRIBLE WEBSITE.

      i FUCKING hate this website.

  • Sterile_Technique@lemmy.world
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    4 months ago

    nonprofit advertising group

    Watdafuq is a nonprofit advertising group? I’m assuming they weren’t just public service announcements…

    • gedaliyah@lemmy.worldOPM
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      4 months ago

      Naw these things exist in every industry. At best, they coordinate compliance and best practices, but at worst they collude. It’s a non-profit association of for-profit companies.

    • ✺roguetrick✺@lemmy.world
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      4 months ago

      Just a way to structure an organization so folks don’t have to pay taxes twice. You’d do the same to a lobbying organization.