I think we don’t give gradual acclimatisation enough credit here. Most of my students have never heard of Firefox and tools like ublock origin because they’re acclimatised to the mobile ecosystem
“How do I install something? I use the app store.”
“Oh, but I already have the internet on my phone, why would I want a 3rd party app to use the internet” (think old people who mix up AOL with the internet in reverse!)
As soon as I show them, they convert in seconds - they’ve forgotten web pages without adverts can exist.
I think we don’t give gradual acclimatisation enough credit here. Most of my students have never heard of Firefox and tools like ublock origin because they’re acclimatised to the mobile ecosystem
“How do I install something? I use the app store.”
“Oh, but I already have the internet on my phone, why would I want a 3rd party app to use the internet” (think old people who mix up AOL with the internet in reverse!)
As soon as I show them, they convert in seconds - they’ve forgotten web pages without adverts can exist.