Kevin Roberts remembers when he could get a bacon cheeseburger, fries and a drink from Five Guys for $10. But that was years ago. When the Virginia high school teacher recently visited the fast-food chain, the food alone without a beverage cost double that amount.

Roberts, 38, now only gets fast food “as a rare treat,” he told CBS MoneyWatch. “Nothing has made me cook at home more than fast-food prices.”

Roberts is hardly alone. Many consumers are expressing frustration at the surge in fast-food prices, which are starting to scare off budget-conscious customers.

A January poll by consulting firm Revenue Management Solutions found that about 25% of people who make under $50,000 were cutting back on fast food, pointing to cost as a concern.

  • Flying Squid@lemmy.world
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    7 months ago

    Speed, for one. If I’m traveling across the country and I just want to eat and get back on the road, or even if I just need some breakfast before work, it’s a lot faster.

    • AdrenochromeBandit@lemmy.world
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      7 months ago

      My go to for this stuff now is truck stops. They’ll usually have a fast food restaurant in them but also healthier options for snacks and meals