The European Commission is threatening to suspend the TikTok Lite rewards programme, unless the Chinese-owned app provides answers within 24 hours.
The European Commission on Monday gave TikTok a 24-hour deadline to submit an assessment of potential health risks related to its new app TikTok Lite or face daily fines.
It comes after TikTok “failed to provide” information earlier this month.
TikTok Lite, a slimmed down version of TikTok, launched in France and Spain in March. It is optimized for slower internet connections and uses less memory.
It enables users over the age of 18 to earn points that can be redeemed for vouchers or gift cards.
The Commission says it wants the Chinese-owned company to show how it assessed the addictiveness and mental health risks of the scheme"
If TikTok fails to reply within the 24-hour deadline the company faces fines amounting to one percent of its annual revenue.
The bloc’s, executive, also announced Monday it was launching a second probe to determine if TikTok breached the EU’s Digital Service Act.
You’re doing good work EU, keep it up!
It took until the end to say, but you earn these points and get these gift cards or vouchers for watching and liking videos.
Which, you must admit, sounds like it would go against a regular company’s business model…
Isn’t Microsoft Rewards similar?
Yeah I’d be interested to see how many interactions it takes to actually earn them. Could set up a bot in an emulator to try and get it lol
What a way to ramp up engagement, eh? I’ll bet Zuckerberg is beyond livid because none of his highly paid staff thought of that one
China and Russia a waging an information war against the West. As long as our decision-makers won’t even admit and act on that, we are losing
What’s the difference between Lite and the original app?
Tiktok lite is a slimmed down version of tiktok. It is optimized for slower internet connections and uses less memory.
It enables users over the age of 18 to earn points that can be redeemed for vouchers or gift cards.
Well yeah, but that’s it? How does it differ from Bing Rewards or so?
So what’s behind this lately heavy interest of politicians to take care of their population digital life?. I’m not saying is great. But I don’t trust politicians so what’s behind ?. What are we going to notice in the future and it will be already late and would need to revert again another shitty social manipulation.
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The EU has issued plenty of fines and injunctions recently against Western companies, just look the EU’s recent history with Facebook, Google and Apple.
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I was kind of wondering why a simple video app is in the spotlight negatively. Like… Isn’t tiktok just a newer version of Vine or Musically?
Sort of. It’s short-form video, yes, but it’s also designed to hook you in. Another concern is that due to Chinese control, it could be used for physiological influence or analysis, propaganda, or data collection from whatever the app can find on your device. (The Chinese government exerts strong control over Chinese companies, which is why it’s more of a concern here than for Vine or Instagram.)
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I’m only answering the question of why it’s in the spotlight negatively, not passing judgement. But if you want a Wikipedia article, this section is pretty long: https://en.wikipedia.org/wiki/TikTok#Privacy_and_security_concerns
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