are you referring to the new “Privacy Sandbox” or the old “Privacy Sandbox”. because if there calling this new thing a “Privacy Sandbox” after the old one lost public attention after they kept promising it for years, I am going to laugh or maybe cry.
what they originally called “Privacy Sandbox”
it was a browser feature to remove the HTTP cookie and replace it with a cohort system.
your browser would receve signals about your habbits. that you were buying domino’s pizza and announce to upcoming sites that you like pizza, but ya know… in a “safe” way.
I still see, “chrome is going to replace the cookie” and “RIP the humble cookie” every once in a while.
I’m pretty sure the old Privacy Sandbox was called FLoC, wasn’t it? This is definitely part of Google’s continued efforts to kill the (third-party) cookie in such a way that tracking your user activity will still be possible, but that Google itself will maximally benefit from because they’re the ones controlling how it’ll get implemented.
And given Google’s near-unilateral control of web browsing standards, who will say no? Their biggest partners? Mozilla?
are you referring to the new “Privacy Sandbox” or the old “Privacy Sandbox”. because if there calling this new thing a “Privacy Sandbox” after the old one lost public attention after they kept promising it for years, I am going to laugh or maybe cry.
what they originally called “Privacy Sandbox”
it was a browser feature to remove the HTTP cookie and replace it with a cohort system. your browser would receve signals about your habbits. that you were buying domino’s pizza and announce to upcoming sites that you like pizza, but ya know… in a “safe” way.
I still see, “chrome is going to replace the cookie” and “RIP the humble cookie” every once in a while.
I’m pretty sure the old Privacy Sandbox was called FLoC, wasn’t it? This is definitely part of Google’s continued efforts to kill the (third-party) cookie in such a way that tracking your user activity will still be possible, but that Google itself will maximally benefit from because they’re the ones controlling how it’ll get implemented.
And given Google’s near-unilateral control of web browsing standards, who will say no? Their biggest partners? Mozilla?