Wendy’s has spoken to its manager after suggestions that it plans to introduce “surge pricing” to its menu received a decidedly frosty response this week, with the company scrambling to clarify that it has no intention of making itself the Uber of fast-food chains.
I think this was a publicity stunt. We’d all just about completely forgot Wendy’s exists… So they come out with this wild idea, let it float for a couple of days and then cancel it. Smooth PR move.
Did people forget Wendys existed? They have one of the biggest brand engagements on social media of all time.
There’s no Wendy’s near me, and I don’t follow their social media. I pretty much forgot they existed for a few years until I heard about this pricing idea.
Oh well if you forgot about them, then everyone else must have too.
Well this is the first time I thought about them in a long time so… This stunt worked
They have funny memes that get posted on Facebook but I don’t know anyone that says “Man I love Wendy’s”
Bad pr is better than no pr?