From the opinion piece:
Last year, I pointed out how many big publishers came crawlin’ back to Steam after trying their own things: EA, Activision, Microsoft. This year, for the first time ever, two Blizzard games released on Steam: Overwatch and Diablo 4.
It’s not narcissism. It is a rational decision with major upside if you can pull off building your own storefront and launcher. If you can stop paying steam 30 percent of every sale, and have direct access to the user for data collection and targeted advertising, you try to execute. There is a ton of upside for Epic, EA, or Ubisoft to go direct to consumer and not have a middle man (and possibly be the middle man for others).
I’m referring to the young Gen X and elderly Millennials who still run the industry and still think that everything should be full of micro transactions, huge bugs, and DLC with no content. I’m referring to the people who are scared of Baldurs Gate III and claim that nobody can reach that standard. They are still thinking of games as they were 15 years ago but the world has moved on.