Applebee’s opened before the first millennial was born (most consider millennials to be 1981-1996). With an opening date of 1980, the high school and college students of the time are baby boomers.
My point being the target demographic were millennials, and there was a point where part of it being cool was that there weren’t boomers or older people going.
Even if it originally served previous generations that were in that same place we were at the time, they weren’t serving those generations at the time we were there. then, the started coming into that space so we left. maybe it wasn’t entirely conscious, but that’s kinda what happened.
originally, Applebees was for millennial college and high school students going out to for a place to get cheap apetizers and hang out together.
then the boomers started invading.
Applebee’s opened before the first millennial was born (most consider millennials to be 1981-1996). With an opening date of 1980, the high school and college students of the time are baby boomers.
My point being the target demographic were millennials, and there was a point where part of it being cool was that there weren’t boomers or older people going.
Even if it originally served previous generations that were in that same place we were at the time, they weren’t serving those generations at the time we were there. then, the started coming into that space so we left. maybe it wasn’t entirely conscious, but that’s kinda what happened.