“For quality games media, I continue to believe that the best form of stability is dedicated reader bases to remove reliance on funds, and a hybrid of direct reader funding and advertisements. If people want to keep reading quality content from full time professionals, they need to support it or lose it. That’s never been more critical than now.”
The games media outlets that have survived, except for Gamespot and IGN, have just about all switched to this model. It seems to be the only way it survives.
The idea of ranking games on a numerical scale is inherently flawed. I suspect many publications still use it as a way to make nice with game publishers. Text that’s lukewarm can slap a 9/10 score on and a lot of people just jump over the review to the “objective” score.