“For quality games media, I continue to believe that the best form of stability is dedicated reader bases to remove reliance on funds, and a hybrid of direct reader funding and advertisements. If people want to keep reading quality content from full time professionals, they need to support it or lose it. That’s never been more critical than now.”
The games media outlets that have survived, except for Gamespot and IGN, have just about all switched to this model. It seems to be the only way it survives.
Embargoes exist to prevent that race. Your fighting game problem has been solved by assigning fighting game reviews to the “fighting game guy” on hand, which is why you’ll see the same byline on games in the same genre from major outlets.