I think generally twice the budget to break even. Anything past that is a success. However, it varies depending on marketing and expectations. Some sleeper hits make multiple times their budget on minimal marketing, just from word of mouth. Some huge blockbusters spend lots on marketing and barely make a profit without going over 2.5 times budget.
I think generally twice the budget to break even. Anything past that is a success. However, it varies depending on marketing and expectations. Some sleeper hits make multiple times their budget on minimal marketing, just from word of mouth. Some huge blockbusters spend lots on marketing and barely make a profit without going over 2.5 times budget.