Other creative toys/products that come to mind would be, say, Play-Doh as a sort of children’s intro to…Clay, I suppose? But in this vein without being exclusively directed towards children (albeit I imagine many may be).
Always enjoyed a creative kind of toy to mess around with.
A ton of videogames fall into this category. Minecraft is probably the most well-known, but any game with a base building element is a quick hook for me.
I love me some Minecraft, best $10 I ever spent, 11 years of free major updates so far and still going strong.
If you like the sandbox survival games Id recommend Medieval Dynasty, been playing this for the passed year, the survival part of it is pretty tame although you can adjust the setting to make it harder but I really like the village building / settler management aspect while still being a first person style game