Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.
Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.
How am I being bigoted?
As for the other question, at this point I think I know 2 people in college. It’s been a while since I’ve been out of college myself so I’m mostly having to go by my memory from back then. The two people I know in college don’t drink beer, and back when I was in college nobody I knew drank beer either, we all pretty much exclusively drank rum or vodka, or occasionally like a hard cider or something. My understanding is that beer consumption among millennials and younger generations is down pretty much across the board as is alcohol consumption in general (although less so than beer specifically).
This is less a question of alcohol in general though than it is one of brand perception. Bud has always sold itself as the 'murica beer, just like Fosters always sold itself as what people that have never been to Australia think is an Australian beer. Marketing and brand perception is really the only thing that differentiates most of these beers, as really they’re all pretty much the same stuff in the can.
Because for some reason you think people who support LGBT rights can’t enjoy cheap shitty beer…
I’m not sure what you’re not getting here. It’s the same as saying they don’t watch sports, like fast cars, shooting guns, or any other stereotypically “straight thing”.
Does that make sense?
I’m not suggesting that they can’t like cheap beer, just that the vast majority of them are going to pick a different cheap beer, in part because of exactly the situation talked about in this article as well as other similar things in the past. I’m also aware of other examples, E.G. there are LGBTQ+ gun clubs, but they exist at least in part because of the over-representation of the MAGA crowd among gun owners. I’ve been to plenty of gun shows, and it’s incredibly uncomfortable as a non-conservative to walk around and see all the confederate, MAGA, and just straight up racist paraphernalia being displayed prominently (to say nothing of the overheard conversations which are even worse). Does that mean that non-conservatives or non-straight people can’t be gun owners? No, not at all, although they are statistically in the minority, and it doesn’t help any that many of the retail locations for guns as well as gun ranges are at least somewhat unwelcoming to non-conservatives for a variety of reasons.
There are cultures around certain things, particularly brands, and those cultures do at least to a certain extent impact the popularity of that thing with certain demographics. This isn’t some hard and fast rule, like no, as a Democrat you’re not allowed to like or own a big ass Ford Truck, but if you picked the owner of one at random, there’s better than even odds that they’re a conservative. If said truck also has truck nuts and/or is blowing clouds of black smoke out of its tailpipe those odds shift to a near certainty. Is it impossible that there could be a liberal gay owner of a Ford F-150 with truck nuts and a confederate flag pinned up in the back of it? No, not impossible, but it’s certainly incredibly unlikely.