They should have never been granted the trademark based on prioriry. They did not coin or use the term first. They are not fighting because they know they wouldn’t survive a challenge which is why they just bullied small shops who themselves didn’t have the pockets to defend themselves.
Fuck Taco Bell. Taco Bell only won because Taco John’s didn’t have deep enough pockets to defend the trademarked term they legally had.
They should have never been granted the trademark based on prioriry. They did not coin or use the term first. They are not fighting because they know they wouldn’t survive a challenge which is why they just bullied small shops who themselves didn’t have the pockets to defend themselves.
Do you really want Taco John’s to hold the usage rights to ‘taco Tuesday’?