TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it’s the ‘tip of the iceberg’::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.
Oh boy. This is all moving very quickly. People already fall for simple SMS scams, I can only imagine just how many more will be falling victim to this trash in months/years to come.
People have already been falling for scams that “Elon Musk” was promoting. Naturally I’m talking about these crypto schemes run by scammers on YouTube using a deepfake of Musk. It’s been happening for about two years now.
Bill Gates has been giving away his fortune to some lucky email recipients every year now since the days when you had to pay for the internet by the hour.
Don’t even need AI video to do that. People just give away tens of thousands of dollars based on a shitty email, written in bad English, with Bill Gates’ name on it.
Just imagine fans getting a facetime call from a Taylor Swift, explaining they won half-price tickets to an exlusive fan event. Then “Taylor” has to drop out to make the other calls, but will leave them a link for the purchase - only valid for 15 minutes, as of course many others are waiting for this opportunity.
This is the entire basis of using an adblocker like ublock origin. It is purely defensive. You don’t know what an advertising (malvertising) network will deliver, and neither does the website you’re on (Tiktok, Google, Yahoo, eBay, etc etc etc). With generative AI and video ads and the lack of content checking on the advertising network this will just get worse and worse. I mean, why spend money on preventing this? The targeted ads and user data collection is where the money’s at, baby!
Related note, installing uBO on my dad’s PC some 8 years ago was far more effective than any kind of virus scanner or whatever. Allowing commerce on the Internet was a mistake. That’s the root of all this bullshit, anyway.
Fuck ads in general. I don’t care if they are legitimate or not I don’t want to be mentally assaulted every time I try to browse a website.
That too.
Allowing commerce
on the Internetwas a mistake. That’s the root of all this bullshit, anyway.That’s more accurate.
Although I’d say a good 99% of all ads are terrible, I have yet to find any that are absolutely egregious when visiting sites like FurAffinity. Totally depends on the site and what ad services they chose or are forced into if they have ads. Also where and they are placed.
I never thought of it in security terms but that makes sense. If nothing else, having it installed makes for a better web experience.
Bro I still don’t know who MrBeast is.
Currently largest and most successful YouTuber on the platform (by a wide margin), started out by doing challenge videos about himself (24h in ice, that kinda stuff) that he’d invite friends to as the goody sidekicks causing mischief and making his challenges a little harder/more interesting.
These days, his stuff has transformed into a media powerhouse, all of it is still kinda falling into a challenge category. Now with far higher stakes and involving other people in competitions against each other - think “kids vs adults - group with most people still in the game after 5 days wins $500k” - where several days (sometimes months) of filming all gets cut down to one 10-20 minute long video.
There’s also just “look at this thing” videos like “$1 to $10,000,00 car” where him and his friends check out increasingly expensive cars until they eventually get a whole bridge cordoned off to drive in the most expensive car in the world.
He does some philanthropy, like his “plant 10 million trees” campaign and makes money through sponsorship deals and advertising his own brands - they’re currently running their own line of (fair trade?) chocolate bars that are available (in most places?) in the US, which kids will buy because of the brand recognition, leaving them with a ton of profits.
I believe he is a Youtuber. That’s as far as I’ve gotten.
If memory serves (being knowledge I gleaned from a podcast). He’s a YouTuber that has carved out a popular niche in philanthropy of sorts. All for views of course, but some philanthropy none the less. Very popular I think with, I want to say Gen Alpha aged kids. A lot of people have imitated the content style in the last few years. So I guess there is instant brand recognition and trust there for a lot of people.
I was confused because I thought they were talking about the LA Beast. Apparently this is not him.
Nobody fucking cares.
fwiw i read that comment and thought, ‘hmm, i don’t either’ and then i went and watched a few of his videos. they’re pretty awesome in a feel-good way. nice to see someone using tons of money to make other people happy and do good things for a change. now i’m subscribed to his channel :)
The more I hear about AI-generated content and other crap that is posted online these days, I wonder if I should just start reading books instead, maybe even learn to play on a musical instrument and leave virtual world altogether.
Plagiarized books entirely written by an AI are nor far-fetched. Get ready for a shitty reality.
Why would AI need to write a plagiarized book? Isn’t that just a knock off?
Keep informed so you don’t buy AI-written books. Better know what’s going on instead of letting the world happen to you imo.
Butlerian jihad sounds like a good idea rn
Yeah but then I need to hire a mentat to keep my shit straight
Came to watch a fake mrbeast left dissatisfied. Came back to post a link: https://twitter.com/MrBeast/status/1709046466629554577
Click blewlowaugh now
And that is why we need a pixel poisoner but for videos.
I’m not familiar with the term, and Google shows nothing that makes sense in context. Can you explain the concept?
Here specifically it’s a technique to alter images that makes them distorted for the “perception” by generative neural networks and unusable as training data but still recognizable to a human.
The general term is https://en.wikipedia.org/wiki/Adversarial_machine_learning#Data_poisoning
One example of a tool that does this is https://glaze.cs.uchicago.edu/ but I have doubts about its imperceptibility
Can Mr Beast sue til tok over this?
No, can only DMCA takedowns.
If he can find the creator or publisher, he can sue for misappropriation of name and likeness. It’s a privacy tort.
However I think he already said he doesn’t care
Section 230 will absolutely reign here.
It would be a good time to start a paid online community that has a lengthy vetting process for accuracy and authenticity of all content.
Link to video?
Paywalled. :(
Ban TikTok already. Can someone tell me why this isn’t a good idea?
So you see this as specifically a tiktok problem and not a tech problem? Do you think it won’t/hasn’t happened elsewhere, and will be only a tiktok problem? I don’t use tiktok, or care about it but I feel like every problem with it is something endemic to social media platforms run by businesses atm.
Sorry, just blurting an admittedly off-topic idea. No, I don’t think TikTok is the problem here…
But why isn’t TikTok banned? It is cancer.
So is all social media. People were saying the same about Facebook. People are saying the same about Twitter. People are also saying the same about reddit. TikTok is just the main popular right now.
You’re posting on a social media platform…
A non-centralized platform though
Maybe it’s a bad idea for the government to completely shutdown a private business?
Maybe it’s because of the first amendment violations the government silencing a social network would entail.
Maybe it’s because we are attempting to be a democracy and have due process available to all entities that operate within the United States?
Just a thought.
Lol who gives a fuck. If you’re a massive influencer being deepfaked then who cares - fuck your brand being damaged, I’d just call it part of the role of having a job like that. If you’re a person who buys ads because an influencer is telling you then you’re also a moron and you’ll be scammed regardless.
