If you’re in the US, you might see a new shaded section at the top of your Google Search results with a summary answering your inquiry, along with links for more information. That section, generated by Google’s generative AI technology, used to appear only if you’ve opted into the Search Generative Experience(SGE) in the Search Labs platform. Now, according to Search Engine Land, Google has started adding the experience on a “subset of queries, on a small percentage of search traffic in the US.” And that is why you could be getting Google’s experimental AI-generated section even if you haven’t switched it on.
This may actually be a net improvement to the Google Search experience, since the engine is borderline unusable without uBlock Origin. But also it feels weird that Google would make an AI generated prompt the focal point and not the entire rows of sponsored ads that litter all search results.
How did the big tech industry get this terminally stupid?