It’s no joke. Humorous and quirky messages on electronic signs will soon disappear from highways and freeways across the country.

The U.S. Federal Highway Administration has given states two years to implement all the changes outlined in its new 1,100-page manual released last month, including rules that spells out how signs and other traffic control devices are regulated.

Administration officials said overhead electronic signs with obscure meanings, references to pop culture or those intended to be funny will be banned in 2026 because they can be misunderstood or distracting to drivers.

  • NOT_RICK@lemmy.world
    link
    fedilink
    English
    arrow-up
    96
    arrow-down
    1
    ·
    11 months ago

    I’ve enjoyed these kinds of signs here in NJ. They’re no more distracting than billboards and actually get safety messages across better through humor. I think this is a bad idea.

      • NOT_RICK@lemmy.world
        link
        fedilink
        English
        arrow-up
        20
        ·
        11 months ago

        I could get behind that, but I was more pointing out the hypocrisy rather than endorsing billboards

        • deweydecibel@lemmy.world
          link
          fedilink
          English
          arrow-up
          3
          arrow-down
          3
          ·
          edit-2
          11 months ago

          It’s not hypocrisy because the signs they’re talking about are not in the same places as billboards. There are regulations about how far back billboards have to be. The signs in question here are the ones that are actually over the road or literally on the side of it, not 20 yards back.

          And part of the reason that they don’t let billboards just hover literally over top of the roads is because they’re distracting. Signage that is on the road needs to have an official purpose and convey information that is relevant to the driver, and that information has to be delivered in a simple, uniform, and clear manner.

      • Pennomi@lemmy.world
        link
        fedilink
        English
        arrow-up
        2
        ·
        11 months ago

        Yes, but that would anger the corporate overlords, and we simply can’t have that, can we?

    • gregorum@lemm.ee
      link
      fedilink
      English
      arrow-up
      1
      arrow-down
      5
      ·
      11 months ago

      the problem in the lower pic is the cars, not the signs.

      well, also the signs, but i prefer them to the cars.

  • reddig33@lemmy.world
    link
    fedilink
    arrow-up
    30
    arrow-down
    1
    ·
    11 months ago

    Someone in the federal govt has too much time on their hands. Advertising studies have shown that these are the kinds of messages you need on “billboards” to attract attention and improve retention.

  • Bruce_Wayne@lemmy.world
    link
    fedilink
    arrow-up
    13
    arrow-down
    1
    ·
    11 months ago

    “Why are you trying to have the federal government come in and tell us what we can do in our own state? Prime example that the federal government is not focusing on what they need to be.”

  • Lojcs@lemm.ee
    link
    fedilink
    arrow-up
    12
    ·
    11 months ago

    Isn’t the point to keep drivers awake by entertaining them? I’ve always been told the challenge of long road driving is the monotonousity, and aside from that it’s easier since everyone is travelling in the same direction at the same speed