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I watched the video and what that guy did was indefensible.
That’s a bit of old news. He been temporarily suspended by the FIFA during their own investigation today.
Temporararily is the keywprd here…
i.e. suspended until it blows over.
They can’t. First they must redo their image. Second do you belive CocaCola board is happy to see their logo next of the one of a group which support sexual harassment ? I don’t think so.
CocaCola does not care. Their brand will not suffer. If anything, they like that it makes the logo feel ubiquitous.
He will be gone if this move happens so it is good.