• paultimate14@lemmy.world
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      1 year ago

      That is a return to their original business model that led to them becoming a global institution.

      Their dining areas were famously uncomfortable, witht he focus on being easy to clean and maintain and discourage people from lingering. The color scheme of red and yellow is purposefully garish, and combine with the lighting to make you want to get your food and get out.

      There used to be a set of slanted warming shelves connecting the kitchen in the back to the area behind the front counter. You’d walk in during peak times and see rows of sandwiches already assembled and wrapped. You’d order your food and the cashier would reach around and gather the food that had been prepared 15-30 minutes ago. If you wanted a burger without onions or mustard or whatever you’d have to stand awkwardly and wait. The drive-thru used to be quick, maybe a couple minutes total.

      I haven’t been to one in a few years so I’m not sure how it’s changed recently, but starting in the 2000’s they changed their business model to try to compete with places like Subway, Panera, Starbucks, Chipotle, etc. They introduced more greys and browns into their colorways. They expanded the menus with a ton more choice: novelty limited-time sandwiches, “healthy” options like salads and fruits, specialty coffees. They moved to making things to-order instead of having things pre-made. Wait times and prices both increased.

      Every other “fast food” place seems to have followed them. The closest replacement I’ve seen is the expansion of gas station/convenience store food. Places like GetGo and Sheetz near me usually don’t have drive-thru’s, but I can quickly walk in and grab a pre-made sandwich for a few bucks and walk out.

      What you are describing almost sounds to me like a modern automat.

      • APassenger@lemmy.world
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        1 year ago

        I do see a role for automats. Door dash, grub hub or people who ordered ahead… Certain frequently bought items…

        All in temp controlled lockers.

    • interceder270@lemmy.world
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      1 year ago

      Couldn’t disagree more, depending on the location.

      Pretty much ever McDonald’s outside of major cities is a social hub for locals. People will go there everyday and spend hours inside talking with each other.

  • LackingC10H12N2O@lemmy.world
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    1 year ago

    /doubt

    Yeah maybe they’re opening 10,000 new stores, but when a Quarter pounder meal costs $17+tax (CAD) who’s going to eat there anymore??

    Oh, you want a single order of large fries? Sure, that’ll be $5.79+tax. Nearly $7 for literally one potato worth of fries. Get fucked.

    • Earthwormjim91@lemmy.world
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      1 year ago

      Terminally online people say this, but their annual profit has increased year over year except for 2020 when everything was shut down.

      They had a 9.6% increase yoy from 2022. Which was itself a 5% increase from 2021.

      And even with Covid they rebounded to exactly where they were as soon as the shutdowns hit.

      They went down 12.7% from 2019 to 2020, but went back up 29% for 2020-2021 and has increased ever since.

      So the question of who is gonna eat there is answered. It’s everyone except you apparently. Everyone else keeps buying and pushing their revenue and profit higher year over year.

      They have had 2 bad years in the last 15. They probably know a wee bit more than the average Lemming.

      • Squizzy@lemmy.world
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        1 year ago

        Just for the record, I appreciate what you are saying is true but this would also relate to them cost cutting which they have done a lot of over the last few years to near fully automated. So less people may be going but their costs are lower and margins higher so growth continues.

      • _danny@lemmy.world
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        1 year ago

        I personally think it’s that people lack the time, motivation, and/or knowledge to cook themselves. I can make a cheeseburger and fries at home for about $3-5 in about thirty minutes, including cleanup. Compared to a $15 meal, it’s roughly the equivalent of saving $20/h.

        Another issue could be home size is way down. If you live alone, you can’t buy one hamburger bun, you have to buy 8. You can’t buy a quarter pound of ground beef, minimum package size is usually 1 lb. If you buy the material to cook one meal, you’re committing to cook three to seven more within the next 10 days. So you’ve signed up for leftovers or up to four hours of cooking.

        • LemmyIsFantastic@lemmy.world
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          1 year ago

          Nah, I cook 300 nights a year for my family. Do the shopping too. I’m very well off and have many options. I’m not Kenji, but I make it a point to bring my wife and I to two or three Michelin star meals a year.

          I choose McDonald’s as a treat because it’s easy, good tasting, and it’s a nice quick tasty meal that’s at the same quality as any cheap quick sit down place. Getting a happy meal (nuggets, apples, milk) is an added bonus that gets the kid to eat without drama.

          Your assumptions are mostly off base.

    • LemmyIsFantastic@lemmy.world
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      1 year ago

      Canada just seems fucked then. I can’t pull it up, it’s morning, but I can buy a double QPC meal for about $9.

  • AceQuorthon@lemmy.dbzer0.com
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    1 year ago

    No clue how people are so fond of McDonalds, there are literally so many other fast food choices that are superior in every way

  • doggle@lemmy.dbzer0.com
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    1 year ago

    After raising prices and doing away with all the good deals in their app (and adding an arbitration clause to it’s tos)… I certainly don’t eat there as much anymore. I’d be surprised if this expansion is sustainable.

  • Lauchs@lemmy.world
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    1 year ago

    It plans to open 900 new stores in the U.S. and 1,900 in some of its bigger international markets like Canada, Germany, the United Kingdom and Australia. The company said it plans another 7,000 stores in other international markets; more than half of those would be in China.

    Somewhat ironically, this actually seems like a result of increased living conditions in developing countries.

    I also wonder how much of the first world growth is because previously spots without enough foot traffic are now viable with the rise of mcdelivery…

  • nucleative@lemmy.world
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    1 year ago

    That’s 7 new locations per day for 4 years straight. Mind boggling… I wonder what the internal org chart for building this out looks like

    • bigFab@lemmy.world
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      1 year ago

      Yet their biggest abuse is on the environment. It would be so much easier to add environment pollution tax on burgers than building five hundred million wind energy generators.

      • _danny@lemmy.world
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        1 year ago

        A start could be reducing the crazy subsidies cattle farming gets. We could reduce carbon emissions and have money to fund green projects.

  • profdc9@lemmy.world
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    1 year ago

    In the future, all restaurants are Taco Bell. Didn’t McDonalds see the movie Demolition Man? We need to freeze Sylvester Stallone already so we can thaw him out.